Recomazing Blog

Top 5 Growth Hacking Trends for 2017

[fa icon="calendar'] 16-Mar-2017 14:50:18 / by Freya Hunter posted in Influencer Marketing, Content Marketing, Growth, Growth Hacking, Dan Siepen, High performance teams, Mixpanel, Analytics, Chatbots, Retention

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Over the next few weeks, we'll be bringing you a three-part series of helpful growth hacking articles from Dan Siepen , Co-founder of Growth Hackers Australia & Coder Factory AcademyA tech entrepreneur at heart, Dan's core skills set is growth marketing & UX/UI. He believes in always providing more value to the Australian startup ecosystem than in return.

We're super excited to have Dan feature on the blog and appreciate him taking the time out to share his growth hacking tips with our community. What a legend!

To kick things off, Dan shares his pick of growth hacking trends and tips for 2017.

Take it away Dan!



1. Rise of chatbots for growth and customer service


Chatbots are simply damn awesome. App fatigue and channel fatigue - apps are expensive and every business or startup will face the challenge of seeing diminishing returns on a once high-performing channel for them. How can you create an experience without investing significant capital? Chatbots are the way to go.

What a lot of startups and online businesses forget to focus on is engagement. Acquiring customers is important, but engagement is what leads to the financial reward or referral which are two key parts of the natural sales funnels that entrepreneurs don’t do well. Email engagements are declining and traditional media campaigns are all looking the same.


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