As data driven entrepreneurs we are trained to seek greater insight through actual behaviour.
Past sales behaviour is our best data point for forecasting next financial year's profit. Past conversion behaviour helps us predict a new marketing campaign's ability to capture leads...and so on.
So why don't we apply this same approach to capital raising?
After going through two rounds of funding for Recomazing I found most information focused on generic advice rather than prior behaviour.
With this in mind we asked Australia's leading investors* to answer the same questions on their most recent investment. The result is a collective insight based on past behaviour to help you get investor ready.
NB if you're an investor that would like to contribute please reach out and we'll add you.
First, we'll kick off with a brief summary of the insights...