Last week we launched a three-part series on growth hacking with one of our favourite guests, Dan Siepen, Co-Founder of Growth Hackers Australia and the Coder Factory Academy.
In part 1, Dan took us through his top 5 growth hacking trends for 2017, which provided some insightful tips on driving growth for your business.
This week, Dan shares four new growth hacks to boost your startup this year.
Over the next few weeks, we'll be bringing you a three-part series of helpful growth hacking articles from Dan
We're super excited to have Dan feature on the blog and appreciate him taking the time out to share his growth hacking tips with our community. What a legend!
To kick things off, Dan shares his pick of growth hacking trends and tips for 2017.
Take it away Dan!
1. Rise of chatbots for growth and customer service
Chatbots are simply damn awesome. App fatigue and channel fatigue - apps are expensive and every business or startup will face the challenge of seeing diminishing returns on a once high-performing channel for them. How can you create an experience without investing significant capital? Chatbots are the way to go.
What a lot of startups and online businesses forget to focus on is engagement. Acquiring customers is important, but engagement is what leads to the financial reward or referral which are two key parts of the natural sales funnels that entrepreneurs don’t do well. Email engagements are declining and traditional media campaigns are all looking the same.
When it comes to public relations (PR) many startup founders struggle to understand what it is and if it is something they should be investing time and money in. As a former PR consultant who has worked for both global and boutique firms, I’ve seen this first hand when I joined Recomazing, working out of Fishburners - Australia’s largest tech startup space.
Don’t let his smile fool you, Albert Mai is a Growth Hacker at Airtasker and is a serious data ninja when it comes to Growth Marketing. After working at six startups in Vietnam, Singapore and the USA, Albert decided to move to Australia to join Airtasker back when it was only a 12 person team in 2014. Fast forward two and a half years, Airtasker now has over 50 employees and Albert is working at the helm of using data to improve the company’s product and marketing goals.
As the Co-founder and CEO Social Eazie, Director of Digital Property Group, Blogger, Speaker and Advisor, it’s important Peter Karanicolas uses his time wisely!
We recently caught up with Peter to get his top five productivity and marketing tools to help you get the most out of your day.
We were lucky enough to catch-up with Sujan Patel a few weeks ago. For those of you who don't know Sujan, he's the leading man at WebProfits when he isn't side hustling for Link Texting, Pick or Mailshake. Sujan was kind enough to share his content marketing tips, hacks on how to jazz up your content and secrets to finding media and guest blogging opportunities.