Recomazing Blog

Capital Raising: Every step I took to raise over $1m in funding for my startup Recomazing

[fa icon="calendar'] 21-Apr-2017 10:11:02 / by Marc Cowper posted in funding, capital raise, venture capital, entrepreneurs

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When I first quit my job to start Recomazing I had absolutely no idea about the world of capital raising. I found the entire process incredibly overwhelming. Around every corner lingered a new term I had never heard of before...'Term Sheets', 'Pre-Money Value', 'Equity Splits', 'Series A'…it was like learning a new language!

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Growth Hacking: How to avoid three common growth hacking #fails

[fa icon="calendar'] 12-Apr-2017 16:21:50 / by Freya Hunter posted in Growth Hacking, Dan Siepen, Growth Hackers Australia

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Growth Hacking: 4 new growth hacks to boost your startup in 2017

[fa icon="calendar'] 27-Mar-2017 16:13:52 / by Freya Hunter posted in Startup, Growth Hacking, Dan Siepen, Growth Hackers Australia

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Last week we launched a three-part series on growth hacking with one of our favourite guests, Dan Siepen, Co-Founder of Growth Hackers Australia and the Coder Factory Academy.

In part 1, Dan took us through his top 5 growth hacking trends for 2017, which provided some insightful tips on driving growth for your business.

This week, Dan shares four new growth hacks to boost your startup this year.


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Top 5 Growth Hacking Trends for 2017

[fa icon="calendar'] 16-Mar-2017 14:50:18 / by Freya Hunter posted in Influencer Marketing, Content Marketing, Growth, Growth Hacking, Dan Siepen, High performance teams, Mixpanel, Analytics, Chatbots, Retention

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Over the next few weeks, we'll be bringing you a three-part series of helpful growth hacking articles from Dan Siepen , Co-founder of Growth Hackers Australia & Coder Factory AcademyA tech entrepreneur at heart, Dan's core skills set is growth marketing & UX/UI. He believes in always providing more value to the Australian startup ecosystem than in return.

We're super excited to have Dan feature on the blog and appreciate him taking the time out to share his growth hacking tips with our community. What a legend!

To kick things off, Dan shares his pick of growth hacking trends and tips for 2017.

Take it away Dan!



1. Rise of chatbots for growth and customer service


Chatbots are simply damn awesome. App fatigue and channel fatigue - apps are expensive and every business or startup will face the challenge of seeing diminishing returns on a once high-performing channel for them. How can you create an experience without investing significant capital? Chatbots are the way to go.

What a lot of startups and online businesses forget to focus on is engagement. Acquiring customers is important, but engagement is what leads to the financial reward or referral which are two key parts of the natural sales funnels that entrepreneurs don’t do well. Email engagements are declining and traditional media campaigns are all looking the same.


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Is PR a complete waste of time for startups?

[fa icon="calendar'] 08-Mar-2017 15:39:20 / by Freya Hunter posted in Richard Branson, Mark Cuban, Public relations, startups, early stage, established

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When it comes to public relations (PR) many startup founders struggle to understand what it is and if it is something they should be investing time and money in. As a former PR consultant who has worked for both global and boutique firms, I’ve seen this first hand when I joined Recomazing, working out of Fishburners - Australia’s largest tech startup space.

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John Battelle, founder of Wired magazine and NewCo, shares his top content marketing tools

[fa icon="calendar'] 07-Mar-2017 10:56:43 / by Marilynn Olson posted in Content Marketing, NewCo, John Battelle, Wired, Expert

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Atlassian’s No Bullshit Guide to Getting Shit Done

[fa icon="calendar'] 02-Mar-2017 11:23:22 / by Marilynn Olson posted in HR and Collaboration, Productivity, Atlassian

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The team here at Recomazing are huge fans of getting shit done. So when we came across the Atlassian Team Playbook via a recent blog post we were hooked. Andre, a Senior Dev Manager at Atlassian, was kind enough to sit down with us and share some top tips for anyone interested in running a world-class agile team.  

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Can you nail, growth hacker, Sean Ellis’ five hardest tips?

[fa icon="calendar'] 23-Feb-2017 00:00:00 / by Laura Heath posted in Sean Ellis, Startup, Growth, Growth Hacking

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Sean Ellis, Father of Growth Hacking, is brilliant. Unlike many speakers, he is well-known for providing actionable tips. The only problem? Just because they are actionable doesn’t mean they are easy to put into practice.  

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Branding expert, Cindy Tonkin, shares tools for building your personal (and business) brand

[fa icon="calendar'] 22-Feb-2017 00:00:00 / by Laura Heath posted in Personal brand, Business brand

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Data-driven growth marketing tips from Airtasker's Albert Mai!

[fa icon="calendar'] 15-Feb-2017 13:44:46 / by Freya Hunter posted in Airtasker, Growth Hacking, Data hacking

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Don’t let his smile fool you, Albert Mai is a Growth Hacker at Airtasker and is a serious data ninja when it comes to Growth Marketing. After working at six startups in Vietnam, Singapore and the USA, Albert decided to move to Australia to join Airtasker back when it was only a 12 person team in 2014. Fast forward two and a half years, Airtasker now has over 50 employees and Albert is working at the helm of using data to improve the company’s product and marketing goals.

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